Marketing Director (part-time)

The Firehall Arts Centre is seeking a Marketing Director to oversee the marketing portfolio for the not-for-profit, registered charity Firehall Theatre Society, who manages and programs the Firehall Arts Centre.

With over forty years’ history of weaving diverse storytelling into the fabric of Greater Vancouver, Firehall Arts Centre is where stories come alive. Through theatre, dance, music, inter-disciplinary work and the visual arts, The Firehall has embraced its mission to enrich lives and expand minds through the arts. A unique cultural institution in British Columbia, The Firehall presents a season of eight to twelve theatre and dance productions and presentations and – in more predictable times – hosts over two hundred performances per year. Located in a city-owned, heritage fire station built in 1906, The Firehall’s intimate black box studio theatre along with its outdoor courtyard performance area and its rehearsal studio has served to support innovative, eclectic, and often politically-charged theatre productions as well as exquisite, cutting-edge dance and music performances. The Firehall is proud to support emerging and established performing artists and companies, and strives to program work that is inclusive, culturally rich, and reflective of the many voices and perspectives in Canada.

Working in conjunction with the Firehall’s contract publicist and onsite Marketing Coordinator, the Marketing Director’s primary responsibilities include:
• Developing and promoting the public profile of the theatre and its productions, ensuring productive relations with audiences, the media, the community and other partners;
• Maintaining and expanding the company’s profile in the public realm and generating interest in the company’s projects;
• Supervision of all forms of electronic marketing including website, e-newsletter, e-marketing initiatives, and social media channels;
• Working with and overseeing the Marketing Coordinator to assure the Firehall’s digital offerings are consistent and in-brand;
• Conceptualizing with Senior Staff all marketing, communication and promotional campaigns and ensuring their implementation. This would include providing input into the design and execution of all print and digital promotional materials;
• Ensuring that public and private funder recognition as deemed appropriate and agreed upon is fulfilled with regard to all marketing initiatives and marketing materials;
• Assisting in maintaining the ongoing conversation with current patrons and cultivating new and diverse audiences (including periodic surveys of audiences);
• Monitoring marketing plans, timelines, budgets and schedules.

The ideal candidate will have a passionate commitment to theatre and dance and a genuine interest in the work of the Firehall Arts Centre. A minimum five years’ experience in arts marketing is required and relevant post-secondary education in Marketing or Arts Administration desirable. The Firehall is an equal opportunity employer interested in positive, creative candidates who bring a new perspective to a wonderful team.

Other qualifications include:
• Excellent verbal and written communication skills
• High standard of organization and efficiency
• A working knowledge of Microsoft Office and design programs including Adobe Photoshop, In Design & Illustrator
• Diversity and anti-oppression training an asset
• Ability to network and maintain community, client and sponsor relationships
• Ability to work independently, set targets accordingly and meet deadlines
• Experience in managing budgets
• Ability to work in a team environment
• Driver’s license as asset

This position can be undertaken as a contract position or under an employment contract with flexibility to work from a home office. The salary is in the range of $42,000 CND per annum, dependent on level of experience, based on a 3-day week.

If you don’t have all of these qualifications but are passionate about the performing arts, the Firehall and the work that we do, please tell us about the qualifications you do have and why you might be the perfect person for the job.

Please send your CV and cover letter in confidence by February 21st, 2023 complete with salary expectations, references and availability to gm@firehallartscentre.ca with Marketing Director in the subject line or mail to Firehall Arts Centre, 280 East Cordova Street, Vancouver, BC, V6A 1L3.

We thank all who express interest in this position however, only those selected for an interview will be contacted.

Firehall Arts Centre is hiring – Marketing Director – February 2023